The first new ad channel in a decade just opened. Be there before your competitors figure it out.
Search is splitting in two. The organic side is GEO; the paid side is advertising inside AI answers — ChatGPT Ads, Google's AI Overviews and AI Mode, and whatever launches next. I build and run paid AI search campaigns that put your brand inside the answers buyers actually read.
A new ad surface opened inside AI answers — and it's moving fast.
$1B
ChatGPT Ads annualized run rate, almost immediately after self-serve opened
25.5%
of Google AI results now carry ads — up from 5% a year ago
~$26B
projected US AI search ad spend by 2029, from ~$1B today
ChatGPT launched ads in February 2026 at enterprise rates ($200K minimums). Four months later, OpenAI opened a self-serve Ads Manager to everyone — small businesses included — with CPC bidding and daily budgets any local service company can afford. It hit $1B in annualized ad revenue run rate almost immediately. The window where this channel is cheap and uncluttered is open right now.
Google now shows ads in 25.5% of AI results — up from 5% a year ago. Sponsored placements sit directly inside AI Overviews and AI Mode.
Perplexity dropped ads entirely — the landscape is fracturing, and platform strategy matters more than budget size.
US AI search ad spend is projected to grow from ~$1B to ~$26B by 2029.
Translation: the auction is young, inventory is cheap, and the advertisers who build platform expertise in the next 12 months will pay the lowest CPCs/CPMs they'll ever see. This is Google Ads in 2005.
Four pillars of paid AI search — managed as one portfolio.
ChatGPT Ads management
Self-serve is open, CPC bidding is live, and the auction is barely crowded. Contextual placement inside conversations means the prompt tells you more about buyer intent than any keyword ever did. I build, launch, and optimize campaigns on the platform while the inventory is still underpriced.
Google Ads for AI Overviews & AI Mode
Your existing Google Ads can now surface inside AI-generated answers. Most advertisers haven't touched these placements. I restructure campaigns so you're in the 25.5% of AI results that carry ads — not watching competitors take them.
Hybrid search engine marketing
Paid and organic now feed each other: ads drive awareness, strong content drives AI citations, citations lower your blended cost per acquisition. I manage both sides of that loop.
Tracking & attribution
AI referral traffic and conversational conversions need new measurement. I set up the dashboards so you know what's working, not just what's spent.
Measured by cost per acquisition — not shiny-object syndrome.
I've built and managed paid search and lifecycle programs that generated real, auditable results. I approach AI search advertising the way I approach every channel: as a portfolio, measured by cost per acquisition.
$5.8M
incremental revenue in one year at Lemonlight
1,000+
qualified leads for Nespresso's B2B division
32%
conversion lift for Carwiser
That's the right question.
ChatGPT Ads' CTR benchmarks are still settling, attribution is different from Google, and not every offer works conversationally. I start every engagement with a paid pilot budget — find out what the channel does for your economics before you scale into it.
Early movers win, but only if the math works.
Loved by businesses
"Working with Hollis Mir Cameron has been exceptional. Their team is responsive, insightful, and dedicated to our success. The results from our paid ad campaigns have exceeded all expectations."
Jessica Rodriguez
Momentum Fitness
"The new website is not only beautiful but also incredibly functional. The client portal is a fantastic tool that provides transparency and keeps us aligned. Truly a five-star partnership."
Michael Chen
Innovate Tech
"HMC transformed our online presence. Their strategic approach to SEO and content marketing has been a game-changer for our business. We've never been more confident in our digital strategy."
Sarah Johnson
Bloom & Branch
The early-mover window on AI search advertising is measured in months, not years.
Book a free AI Search Readiness Assessment — I'll map which AI ad placements fit your budget today, what your Google Ads needs to qualify for AI placements, and what to stage for 2027.